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Beams and REI Co-op Unveil Collaborative Expedition Parka

André Leon Talley

André Leon Talley

Former creative director and editor-at-large at Vogue, a towering and influential figure in fashion journalism.

Beams, a Japanese fashion powerhouse previously recognized for its unique collaborations and exclusive Japan-only collections, has recently made significant strides into the American market. This expansion includes the launch of its first US-facing online store, making its coveted designs more accessible to fashion enthusiasts across the country. Continuing its tradition of blending Japanese aesthetics with American heritage, Beams has embarked on an exciting new partnership, resulting in a product that epitomizes innovation and classic style.

Experience the Fusion of Style and Functionality: The Beams x REI Co-op Expedition Parka

Beams' Global Expansion: Bridging Japanese Style and American Heritage

For a considerable period, Beams was predominantly celebrated in the West for its remarkable collaborative ventures with iconic American brands like Levi's, L.L.Bean, and Polo Ralph Lauren. However, a notable challenge for enthusiasts was the limited availability of its most sought-after items, often confined to the Japanese market. This situation has recently changed with the successful launch of Beams' inaugural US-focused web store earlier this year. This strategic move has not only broadened its global footprint but also continues to facilitate high-caliber collaborations with established American manufacturers.

The Genesis of a Collaboration: Crafting the Expedition Parka

The latest testament to Beams' collaborative spirit is the Expedition Parka, a striking cobalt blue and red down-filled jacket developed in partnership with REI Co-op, a stalwart American outdoor brand. This particular design draws direct inspiration from REI's extensive historical archives, specifically a vibrant blue parka from 1986. The creation of this jacket was a joint effort between Scott Mosher, REI's creative director, and Keita Kobayashi, Beams' menswear buyer, who meticulously explored REI's nearly century-old collection of mountaineering gear in Seattle to find the perfect muse.

The Design Philosophy: Balancing Classicism with Contemporary Flair

Beams' brand identity is deeply rooted in reimagining classic American military, workwear, and sportswear designs, infused with a distinctive Japanese sensibility. Keita Kobayashi articulates this philosophy as "Basic and exciting," emphasizing the brand's approach to creating fundamental pieces that offer a unique twist. The Expedition Parka exemplifies this ethos, largely mirroring its 1980s predecessor while incorporating subtle yet significant enhancements. These include prominently stitched REI and Beams logos in yellow on the chest and hood, respectively, alongside practical material upgrades. The parka now features recycled ripstop nylon, a generous 650-fill down insulation, and a Windstopper Gore-Tex layer, ensuring superior warmth and protection.

A Legacy of Successful Partnerships: Paving the Way for Future Innovations

This collaboration marks the second significant partnership between Beams and REI Co-op. Their initial joint venture last year involved a unique three-way alliance with Swiss sportswear brand On. That collection notably featured the Beams-ified On Cloudultra 3 trail runners as a centerpiece, complemented by the imaginatively designed BaseCamp 4 Tent, adorned with illustrations of Mount Rainier, Mount Fuji, and the Matterhorn, symbolizing a harmonious blend of American, Japanese, and Swiss influences. Reflecting on past successes, these collaborations underscore the potent synergy that emerges when a legendary Japanese label converges with a venerable American outdoor outfitter. Given Beams' expanding presence in the US, these ventures hint at a promising future filled with more innovative and stylish offerings.